Ortto

Ortto is a marketing automation platform and customer data platform (CDP) designed to bring your customer data, messaging, and performance insights together in one place. Instead of juggling multiple tools for email, SMS, segmentation, reporting, and journey building, Ortto helps you unify profiles and events, understand what customers are doing, and act on that data with automated, personalized campaigns.

At its core, Ortto lets you create end-to-end customer journeys that support acquisition, conversion, and retention. You can connect and organize customer data, build dynamic audiences, and trigger communications based on real behavior—such as sign-ups, purchases, product usage, or support interactions. The platform also includes built-in analytics so you can track engagement and outcomes, measure the impact of each touchpoint, and continuously improve your messaging and automation.

Ortto AI adds practical assistance for campaign creation by generating high-performing email subject lines and drafting engaging SMS and email content from a simple outline. This helps marketing teams move faster while keeping content aligned to a specific goal, audience, and tone.

Getting started is straightforward: you can book a demo or start a free trial, then begin by connecting your data sources, defining key audiences, and launching your first automated journey. With omnichannel engagement capabilities, Ortto is suited to teams that want a single system for coordinating messaging and understanding customer behavior across channels.